INTRODUCING 2022 COLOR OF THE YEAR

Meet Very Peri @pantone 17-3938, a dynamic periwinkle blue hue with a vivifying violet-red undertone. New Pantone Color Whose Courageous Presence Encourages Personal Inventiveness And Creativity.


A new completely new color was created by Pantone in order to reflect what’s to come in 2022.



Displaying a carefree confidence and a daring curiosity that animates our creative spirit, inquisitive and intriguing PANTONE 17-3938 Very Peri helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives. Rekindling gratitude for some of the qualities that blue represents complemented by a new perspective that resonates today, PANTONE 17-3938 Very Peri places the future ahead in a new light.


We are living in transformative times. PANTONE 17-3938 Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways. Digital design helps us to stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new colour possibilities. With trends in gaming, the expanding popularity of the metaverse and rising artistic community in the digital space PANTONE 17-3938 Very Peri illustrates the fusion of modern life and how color trends in the digital world are being manifested in the physical world and vice versa.





ABOUT PANTONE COLOR OF THE YEAR

The Pantone Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute™ comb the world looking for new color influences. These can include the entertainment industry and films in production, travelling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention. For 23 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.





ABOUT PANTONE COLOR INSTITUTE™

Pantone Color Institute is the business unit within Pantone that highlights the top seasonal runway colors, selects the Pantone Color of the Year, forecasts global color trends, and advises companies on color for product and brand visual identity. Through seasonal trend forecasts, color psychology, and color consulting, Pantone Color Institute partners with global brands to effectively leverage the power, psychology, and emotion of color in their design strategy.




Perfect time for rebranding? Let us know if you would like your own BRANDING KIT with Very Perry, as Visible Brand Factory can provide you with a suitable color palette, fonts, logo and mood board for your brand to stay on top of the trends and increase brand’s visibility.




What do you think of this new shade? Let us know in the comments below.



Article Source: https://www.pantone.com/color-of-the-year-2022


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